Information as Currency

I recently watched Episode 10 of Brian Solis’ (R)evolution webisode series. The episode featured an interview with Dan Farber of cbsnews.com discussing the future of news.

Please take a minute and check out the video:

I had a total “ah ha moment” at the 4:30 mark in the video. I had never thought about Information as Currency ~ Had you?

I know the SEO mantra of “content in king”, but didn’t think of that information/content in terms of currency. However, the information you share with your social network carries enormous weight. It shows people what you value, the beliefs you stand for, and how they can identify and engage with you.

As we delve deeper and deeper into the digital age, news outlets have to becoming increasingly aware of information as currency. Farber and CBS understands the importance: “It’s all about building relationships and trying to engage. We want to actively participate.”

If information is currency ~ how much are you worth to your social media community?