Andrew at MobileX Cincy

Yesterday I got the opportunity to attend MobileX Cincy. It was freakin’ awesome. Tons of great people, panels and lucky for me a pad (I won a free iPad!).

I wanted to share as much info as possible from the day. So in the post below I have taken screen grabs from my Tumblr account and posted them here in reverse order so you can pick up some nuggets of info like I did from start to finish. In the next day or so I’ll also be following up with a full recap so be on the lookout for that.

Without further ado… MobileX Cincy:

If you want to view my actual Tumblr blog you can give a click here: http://www.tumblr.com/blog/andrewatmobilex or for more tweets and comments check through my Twitter stream from yesterday here: @Andrew_ShipPR

What was your biggest takeaway? Leave it in the comments, would be great to hear from you.

Breaking News: Follow My Tumblr Live From Mobile X

So I got really good news tonight… I get to go to Mobile X Cincinnati 2012! Thanks to a good friend I’ll be learning (and sharing) all things mobile tomorrow. If you’re interested in learning some of the latest trends and tips about mobile marketing follow my Tumblr blog where I’ll be sharing updates throughout the day: http://www.tumblr.com/blog/andrewatmobilex

Essentially MobileX is a one-day conference that is all things mobile. Obviously mobile is a pretty huge topic, so there are different “tracks”. I’m taking the marketing and social media track. Check out all the speakers I get to hear.

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Hope you get a chance to follow along with me tomorrow. To learn more about the conference take a minute and check out all the info: http://mobilexconference.com/cincinnati2012/

The Rise of #SocialTV

Note: This post originally appeared on Heather Whaling’s blog

As we all know, an occupational hazard of PR is never being able to take your “PR hat” off. This has even started to creep into one of my favorite pastimes, watching television. A product placement here, a really good 30-second spot there — that was the limit of brands joining the television experience. Now hashtags, GetGlue check-ins and live-tweeting are the next generation of ways for brands to reach consumers.

A prime example of this rise was this year’s Super Bowl. There 12.2 million social media comments, which was 6.8X growth from last year’s Super Bowl. The half-time alone was the 4th highest entertainment Social TV event with more than 862,000 comments. Social TV is definitely on the rise and I am really excited to “watch” this trend grow in 2012 and beyond.

I think my affinity for watching television can be traced back to my childhood. When I was younger I lived on a street with lots of kids my age. My mom loved to cook, and more often than not there were a few non-Shipp’s at the dinner table. After dinner everyone usually headed down to the TV in our living room to catch one show or another. My early memories of television are of it bringing people together.

For the past 15-20 years, TV has gone the opposite way. As more TVs have become present in the home, many of us find ourselves watching alone. But, are you actually alone when you have your smart phone and laptop? Due to this significant rise in social media and multi-screen viewing of television, we are seeing a significant shift in the way television is watched. It is once again bringing people together.

I mean, check out these numbers according to a Yahoo! And Razorfish survey of U.S. adults

  • 94% exchange email, send IMs, text, talk or social network while watching TV
  • 80% are mobile multitasking while watching TV
  • 15% are on their phones for the entire duration of programs

Many of us are tweeting, facebooking, checking-In and searching the web about the shows we’re watching.  We want to share our thoughts about these shows, and now television networks are starting to encourage the conversation. For example, shows feature hashtags in the bottom corner of the screen, which I’m sure many of you have seen. However, a few networks and shows are stepping up their game.

The Voice (NBC)

  • The Voice has a social media correspondent that is featured during the show. The correspondent usually highlights viewer tweets in live-time pulling the viewers into the show.
  • Each episode highlights tweets from the judges such as Adam Levine of Maroon 5 and Christina Agulara during the show. As the show and contestants grew in popularity the show took it a step further and highlighted contestants tweets as well.

The Walking Dead (AMC)

  • AMC has developed a talk show after The Walking Dead called The Talking Dead. This is a talk show with cast and celebrity appeances that is all things The Walking Dead. The smart social TV tie-in here is that viewers can post questions on the shows Facebook page or tweet questions to the show’s twitter handle @AMCTalkingDead. Additionally, the host of the show live-tweets with viewers after the show.

Suits and White Collar (USA)

  • The #Suits and #WhiteCollar hashtag will periodically be replaced by a question during a pivotal scene in each episode, such as “What would you do if you were Mike?” (I mean who doesn’t love a good call to action?!

How Brands Can Get Involved

As I put my “PR hat” back on, I am blown away by the enormous potential for brands to utilize these conversations. Unfortunately, I haven’t seen a lot of good examples.  Here are a few things to remember as you begin to brainstorm way to get your brand involved in the Social TV space.

  • Remember social is a party. Be a part of the conversation, but don’t dominate it.
  • Give viewers something they can’t get anywhere else. Whether it’s a product giveaway, exclusive content, featuring a user’s tweet on your Twitter brand page or traditional website – make it memorable and talkable.
  • Make sure the show supports your target. This may seem elementary, but it’s always worth reaffirming.

In addition to following the Social TV conversations on Twitter and Facebook, here are a few helpful resources you can leverage to become a part of the Social TV new trend.

Television has always had the ability to bring people together, just like me and the neighborhood kids when I was growing up. Combining that offline talkability with the immediate connection social media provides with your online community can generate significant social TV commentary. I predict that the sheer number of social media users talking about television presents a key opportunity. Brands that strategically interact with their consumers in the social TV space should reap big rewards in 2012.

Ford: Doing Social Media The Right Way

I recently had the opportunity to hear Craig Daitch of Ford speak to the #cincysm group about Ford’s use of social media. I knew it was going to be a great presentation when I received this tweet from Craig the day before:

From corporate branding to the dealership to Ford Credit, Craig and Ford are truly making Ford one of the world’s most social companies. Here are a few takeaways from his presentation.

A Big Social Media Budget (but it’s not all for what you think)

When it comes to Ford and social media a lot of the attention, and money, is centered around the Facebook exclusive launch of the 2012 Explorer or the Go Do Campaign that lives on Youtube. These were obviously some big budget initiatives that paid off in terms of impressions and website traffic. While he didn’t share those budgets with us, but he did throw out a budget number that surprised me.

Ford has a seven figure, let me repeat seven figure, budget just for monitoring. As any good social media strategist knows, it is all about the data. I was really happy to hear Ford put such an emphasis on monitoring and listening to their consumers. Kudos to Craig and the Ford team for spending the money to truly listen to their customers.

Taking it to the Dealers

As a result of their monitoring budget, Ford has learned a majority of the brand’s negative sentiment directly references a specific dealership, such as “Conin Ford has horrible customer service” or “The service department at Kerry Ford just ripped me off.”

To counteract that negative sentiment, and to encourage dealerships to get involved in the conversation, Ford will rollout more than 3,000 dealership Facebook Fan Pages throughout 2012 using partner Buddy Media. Content for these pages will be provided at the corporate level and monitored at the dealership level.

I’m glad to hear Ford has recognized the need for individual dealership pages that have a specific strategy. Working for a local auto dealership as a community manager, I know the value Facebook pages as well as other social media tools can provide.

What’s Next?

After hearing Craig’s presentation I’m definitely impressed with the steps Ford are taking. It will be interesting to see how Ford continues to bring the car buying experience to the social space.

Social Media Tools, Tactics and Trends

I have been fortunate enough to serve on the New Pros Committee this year with a few other incredible young pros. I was tasked to set up the June speaker to discuss Social Media. I am REALLY REALLY EXCITED to announce Stephanie Wonderlin (@swonderlin) as our guest speaker.

Mrs. Tweetheart TV Herself

Stephanie, based out of Austin, Texas will be joining in via Skype. At her day job as The Director of Account Services at 44 Doors (@44Doors), a Mobile Experience Solutions Agency, Stephanie empowers clients such as Kendall-Jackson, Coca Cola and AT&T with more impactful and measurable ways to engage mobile consumers.

When Stephanie isn’t on the cutting edge of mobile innovation at 44 Doors she is a @NikeWomen Make Yourself Blogger and hosts her own Youtube webisode series called Tweetheart TV, the first interactive social media show. Stephanie reviews the latest social media tools  in power packed 2 minutes videos. Check out her latest video here:

Stephanie will lead the group in a 30-40 minute presentation on the latest tools, tactics and trends in social media. We will have 20 minutes of Q and A after so have your questions ready!

Here are all the event details:

When: Tuesday June 14 @ 6:00 PM

Where: Northlich (720 Pete Rose Way Cincinnati, OH 45202) Parking is free to attendees in the Northlich lot.

RSVP to cincynewpros@yahoo.com or on our Facebook Event Page – Please submit any questions on the Event page’s wall

Tweeting is Encouraged! Please use the #cincyprsa hashtag and chat it up with Stephanie –@swonderlin

See everyone there!

Building Relationships with Charlene Li

I recently had the opportunity to take part in a Skype presentation (courtesy of Cincinnati PRSA) featuring renowned author, Charlene Li. She is the founder of the Altimeter Group, co-author of Groundswell, and author of Open Leadership. She also really knows her stuff!

Charlene shared her insights on building relationships with social media tools like Twitter, Facebook, Blogging, etc. She emphasized that while these tools help facilitate relationships, they aren’t the foundation.

That foundation comes from a mutual understanding of the informality of the platform.  Think about your personal relationships. They are safe, trusting and friendly, right? Now, envision social media relationships exactly the same way.  Here are two important things to remember:

Relationships take time to grow.

A strong social media community will not be built overnight. Yeah, Charlie Sheen may have been the fastest to 1 million followers, but is that really a community or simply a popularity contest?  Healthy social media growth is built on a strong strategy of consistent and valuable content that helps everyone succeed.

Relationships are not immune to problems.

In all relationships, mistakes are made and apologies are needed. Inappropriate tweets and status updates will inevitably happen. When they do, take ownership, apologize, and begin the process of rebuilding the relationship. That old adage about what you put into a relationship is what you get out of it.

Yeah, it applies to social media…

Weddings, Funerals and Social Media

Today I had the unfortunate experience of attending a funeral. It was not unexpected, and thankfully she went peacefully.

As I sat in the ceremony and the later at the wake, I noticed many people were on their phones, text messaging, tweeting, facebooking and surfing the web like at any other social gathering.

It got me thinking…

How long before people begin to add (and in my opinion harness) social media for good at such gatherings? As the mouse jumped on the wheel and got my social media brain going I thought how could social media be integrated into social gatherings like funerals and weddings.

Here are my thoughts.

Funerals

Twitter Fountain ~ Claim a hashtag, as an example #CelebrateAnne, Encourage guests to tweet during the reception and share memorable stories, favorite quotes, fond memories, and pictures. This would also allow people who couldn’t attend the reception to interact and engage with their loved ones.

**Social Good Tie-In** The family could donate money so for each Tweet to the church where the service was held**

Create a Ning commuity ~ It would allow loved ones to share longer stories with relatives and loved ones. This might especially be valuable for a terminal patient, or a way to grief in the case of a sudden death.

Weddings

Photo courtesy of funny-wedding-ideas.com

Create a Facebook Event – Invite all wedding guests to the event. Ask guests to share their favorite memories and pictures of the couple. These comments and pictures could easily be turned into a slideshow during the reception.

Claim a Hashtag and Use a TwitterFountain – (Ex. #ShippWedding) Encourage guests to Tweet pictures and share fun moments from the reception. Depending on the social media savvyness of your guests, you could leverage a reduced price on the venue by encouraging guests to check-in using Foursquare, Yelp (write positive review), Facebook Places, etc…

**Social Good Tie-In** Take something traditional away (I’m not sure exactly what to take away, but I’m sure there’s something with all excess associated with weddings theses days) and assign a monetary value for each Tweet ~ Then make a donation on behalf of the entire wedding to a cause or organization.

As our use of social media continues to evolve, it will be very interesting to see how and where it finds its way into such important parts of our culture like funerals and weddings.

What do you think?

-Andrew