Let’s Get Instagrammed (with guest speaker Lisa Weser)

I have some awesome news. On Tuesday March 27th at 6 p.m. at Rockfish Interactive join me and Cincinnati PRSA New Pros Committee for a special Skype presentation on all things Instagram from Fleishman Hillard Senior VP Lisa Weser (@lisaweser). Thanks to Justin Goldsborough, co-moderator of #pr20hat, and all around good guy, I was able to connect with Lisa Weser and can’t wait to hear her discuss Instagram itself and the trends that make it such a great niche social network.

Here are a few of the highlights of Lisa’s career:
–    Helped launch the first iPhone (and three subsequent models)
–    Established twitter.com/att and att.com/socialmedia
–    Sent AT&T’s first tweet and attracted its first 27,000 followers
–    Managed AT&T’s online newsroom and content strategy
–    Provided intranet counsel to AT&T, GM and Visa
–    Conceptualized and built AT&T’s “Twitter Tribe” ambassador program
–    Managed an award-winning AT&T Social Business Adoption employee campaign
–    Partnered with Panera Bread to execute a Mashable-recognized Pinterest strategy

Space is limited (there is a cap of 35 and 27 have already RSVPed!) so if you’re in the Cincinnati area RSVP by clicking here to RSVP on the Facebook event. Once you have RSVP’ed don’t forget to share the event with your Facebook community and tweet about the event using #CincyPRSA.

Quick Bonus: Click here to check out an awesome blog post from Lisa – Your Brand CAN Instagram

Be on the lookout for tweets and a recap of the event next Tuesday or Wednesday.


PRSA Is More Than 4 Little Letters

On Wednesday night the new pros group had the opportunity to learn more about how new members can get the most out of their PRSA experience. Three veteran members of Cincinnati PRSA were on hand to share their stories about their PRSA experience. Jonathan Kissell, Jill Dunne and Darcy Little, 3 Cincinnati PRSA board members, were our speakers for the night.

Here are my three biggest takeaways from last night’s discussion:

There are lots of ways to get involved

Whatever time you have to offer, the chapter can use. To get involved right away there are multiple volunteer opportunities with local non-profit organizations. Peter Osborne our community service chair does a great job finding opportunities for PRSA members to use their skills to help these organizations.

In addition to volunteer opportunities members can join a leadership team committee. There isn’t a formal process to join a committee, all it takes is an email to an individual committee chair to get the ball rolling. Leadership team committees include: Social Media, Sponsorship, Blacksmith Awards, New Pros, APR, Newsletter and Media Day.

You get out, what you put in

I know, I know, this seems like a, “well, no duh” statement, but it is especially true with PRSA. As I mentioned in my previous points there are plenty of ways to get involved. Each of these opportunities is a way to strengthen your overall skill set and make you a more well-rounded pro. Additionally, by joining these committees you get the chance to meet a more of our chapter members, which is current more than 200 professionals strong. Our members are the undisputed PRSA leaders in the Cincinnati who are really, really good at what they do and are almost always willing to help, which leads right into my last takeaway…

PRSA Members are Friendly

All three speakers alluded to this multiple times during the discussion. If you have a question, all you have to do it ask. Whether it’s about about a job opportunity, career advice, or how to track down someone at one publication or another, chances are good someone else has been in your situation at one point or another and can offer some help.

Those were my biggest takeaways from the benefits and importance of being a PRSA member, what else do you have to add?

One last thing… As the Cincinnati PRSA New Pros Committee Chair I will be sharing recaps of our monthly events throughout the year. If you have any suggestions about speakers, topics or venues for future events I’d love to hear from you in the comments below.