Building Relationships with Charlene Li

I recently had the opportunity to take part in a Skype presentation (courtesy of Cincinnati PRSA) featuring renowned author, Charlene Li. She is the founder of the Altimeter Group, co-author of Groundswell, and author of Open Leadership. She also really knows her stuff!

Charlene shared her insights on building relationships with social media tools like Twitter, Facebook, Blogging, etc. She emphasized that while these tools help facilitate relationships, they aren’t the foundation.

That foundation comes from a mutual understanding of the informality of the platform.  Think about your personal relationships. They are safe, trusting and friendly, right? Now, envision social media relationships exactly the same way.  Here are two important things to remember:

Relationships take time to grow.

A strong social media community will not be built overnight. Yeah, Charlie Sheen may have been the fastest to 1 million followers, but is that really a community or simply a popularity contest?  Healthy social media growth is built on a strong strategy of consistent and valuable content that helps everyone succeed.

Relationships are not immune to problems.

In all relationships, mistakes are made and apologies are needed. Inappropriate tweets and status updates will inevitably happen. When they do, take ownership, apologize, and begin the process of rebuilding the relationship. That old adage about what you put into a relationship is what you get out of it.

Yeah, it applies to social media…

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About Andrew_ShipPR
I am a communications professional with a track record of proven success as a social media strategist and social media community manager. When I'm not working I love to play golf, run and go out to dinner.

2 Responses to Building Relationships with Charlene Li

  1. Laura says:

    I love Charlene Li! Have you read Open Leadership? Loved it!

  2. Laura

    I actually just started it. We got a copy at the luncheon. I’m looking forward to getting started!

    Thanks so much for your comment

    -Andrew

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