Brand U

I was recently given the opportunity to give my first presentation as a communications professional. I spoke to an Electronic PR class at Northern Kentucky University (my alma mater) on the importance of self-branding.

As social media plays an ever-increasing role in the importance of PR, students HAVE to learn to use these tools effectively. I wanted to share a few easy to remember points about Twitter and LinkedIn. These are 2 social networking sites where every PR professional should have an active presence.

Twitter (I’m @Andrew_ShipPR)

  • Make sure your profile explains exactly why you’re on Twitter ~ “A PR student in _________ looking to develop relationships with PR pros that will help me learn and develop as a communicator”
  • Put your LinkedIn web address or personal blog into the “web” section of the profile
  • DO NOT protect your tweets ~ That doesn’t exactly scream transparency…
  • Interact with industry leader’s ~ Check out one of my previous posts that goes more in-depth: “Building Relationships with PR Pros through Twitter

LinkedIn

  • Pick a vanity URL ~ Ex. http://www.linkedin.com/in/andrewshipPR
  • Have a professional picture
  • When inviting people to connect, personalize the message ~ It takes less than a minute, it will set you apart, and it will open up communication
  • Make sure you fill your profile out to 100% completion ~ Remember the more robust your profile the higher likelihood your profile will come up in search results.

The most important thing to remember, above all else, is to be yourself. Nothing can replace The Human Factor.

Do you have any additional suggestions? I would love to hear them ~

Until next time, whether its B2B or B2C, it’s all Business to Person

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