#DigNC

I’m going to keep this short and sweet. This year’s Digital Non-Conference ROCKED! During the 8 breakout sessions, 4 keynote speakers, and countless conversations ~ There was a strong central theme:

Consumers want brands/companies to communicate with them individually.

Whether you are a marketer, communicator, PR pro, CEO, CFO, or anything here there or in between get ready for REAL conversations. The barrier is gone, and it is up to us to professional communicators to facilitate that communication.

I’m obviously not inventing the wheel, or saying anything too groundbreaking, but I do think it’s important to remind ourselves ~ Real, specialized and targeted communication is what it’s all about.

Until next time, whether is B2B or B2C, it’s all Business to Person

I’ll Admit it, I’ve Been Slacking

Alright, no post since March? What’s up with that? Well, there’s no way to sugarcoat it… I’ve been slacking.

However (Pause – Pause) however… I’m excited to announce… NO MORE SLACKING! I am officially rededicating myself to writing a weekly post. I have been a full-time communications professional for almost 6 months, and I’m beginning to really get my feet under me… Remind me again why I picked a profession that has no idea what 9-5 is? Because it’s awesomely addictive – that’s why.

I am glad to be at an early stage in my career because it is a great time to be a communications professional in Cincinnati. In the short-term, there are two exciting events coming up that everyone should check out: The Digital Non-Conference and Cincinnati PRSA’s Media Day.

For the long-term Cincinnati has been named an “Innovation Hub”, urban renewal is in full-effect, and there are tons of movers and shakers doing their part to showcase everything Cincinnati has to offer.

So, here we go – I’m ready to advantage of what this awesome city has to offer a young communications pro.

Until next time, remember ~ Whether is B2B or B2C it’s all Business to Person