I had the pleasure of hearing Bob McCarthy, of Service Web Systems, speak today at the Cincinnati PRSA monthly luncheon. Bob is a specialist in all things mobile. From app development, to mobile-site modification, to QR Codes ~ Bob knows his stuff.
Thanks to Our Sponsor ~ Verizon Wireless
The title of Bob’s presentation was, “Mobile Marketing: Why Smartphones are Upending Traditional Print and Web Based Marketing”.
I wanted to share my key takeaways ~
Get a Free QR Code
- Did you know you can get a QR code for free. I did a simple Google search and found
. I put in my blog’s URL and was given this QR Code in seconds! Try it out and see if it works.
Adding a QR code to a traditional campaign is an incredibly effective way to share additional information. Specific QR codes can be tailored to land on specific landing pages ~ and we all know important specialized landing pages are thanks for our search engine marketing friends!
Savvy companies who take advantage of opt-in information can use mobile phones to pin-point consumers locations. Text messages can be sent as consumers walk to different departments within the same store. It is definitely a little “Big Brother-esque”, but is pretty interesting!
Mobile + PR = Best Friends
Bob brought up multiple points that really struck a chord in my PR brain.
- Customers WANT engagement
- Customers will only engage if you deliver value… RIGHT NOW
Thanks to new mobile trends like QR Codes and Proximity Targeting, public relations professionals have the ability to engage consumers and deliver value in real time. It’s up to us to get it done!
A Few More Great Points
One of my favorite things about Cincinnati PRSA luncheons is the engagement the leadership team encourages. All attendees are encouraged to tweet and use the hashtag #CincyPRSA. Here are a few awesome tweets from today’s luncheon!
Click to Follow @ElliotCampbell
Click to Follow @ShaClark
Click the Picture to Follow @PRTammy
Have you incorporated any mobile strategies into any campaigns?
Until next time, whether it’s B2B or B2C, it’s Business to (a mobile phone carrying) Person!